Utterly useless. Looks good, but when you pick it apart, it's all glitz and no actual benefit, really.
- Assumes all customers are on the internet, which my mum isn't - and she is their classic shopper.
- No tangible rewards, unlike Waitrose free coffee, just discounts you have to activate and rarely use: who impulse buys a duvet because there's 20% off??
- 'Star prize' rewards are laughably undesirable, given M&S's current set up - do you really want to save up your points for the pleasure of an exclusive M&S catwalk fashion show in your local store?
The only decent thing about it is the early 50% off sale access for Sparks card holders, and that's only to kickstart their sale and get more of their shonky stock shifted to panic-buyers worrying that it'll sell out if they don't grab it now.
WHY, M&S?!?! How have you got it so wrong, when you had literally every single other loyalty card scheme on the high street to copy study for ideas?