I've always wondered about the 'high cheekbones' being attractive thing, and looking at faces it seems that cheekbones are naturally high because they are below the eyes - like the beginning of the eye sockets, and they are like this on everyone. AIBU to think the whole 'high cheekbones' thing is a bit of a misnomer?
Maybe cheekbones are more obvious on slimmer people or those with longer faces which is why they are considered attractive (although I love round faces.)