I'm on hols in the carribean and a pale white couple infront of us who arrived yesterday are putting on SPF 6, after 30 mins the bloke was already going pink and it was only 10am.
They are in early 30's so with all likelihood have been bombarded with the safe sun message for years.
Yes none of my business but why risk skin cancer for a tan/serious sunburn? I just don't get it!