Jim Davidson - for decades derided by other comedians as the ultimate in sexist racist dinosaurs - seems to be enjoying a new lease of life in this year's Celebrity Big Brother.
To be fair to him, his sexist and racist jokes were never particularly offensive by 1970's standards but, as the world of comedy moved on, Jim appeared to be firmly fixed in the comedic era in which he rose to fame and fortune.
He hasn't been seen on TV for quite some time but he seems now to be winning viewers' hearts all over again.
Could he really win?