I'm not sure if this is the right place to post this - maybe in 'airheads with stupid ides'?
Any way, I was thinking about the appalling road traffic accident and death statistics in the UK and wondering what on earth we could do about it.
Then I realised, you only have to walk through WH Smiths to see the acres and acres of shelfspace devoted to car and bike magazines and they're all aimed at men!!!!
What do you think - maybe if we could just stop men buying these magazines they wouldn't want to go out and kill people on our roads