Ok, I get that it's great to not have plastic wrapping. It's a great idea. What is not a great idea is having a "peel here" label that doesn't bloody peel!!!
WTF is all that about?
Not only does it not peel, it appears that they use my mother's mashed potato as their glue, cause believe me, this fucker isn't coming off.
I have 3 bastard rolls of the stuff too. Is it too early for wine?