My company is currently call Equine Assisted Training. Which is exactly what it does - communication, leadership and team building training courses using our horses as the trainers (they are brilliant at giving non-judgement, in the moment feedback, and if you can persuade a 500kg horse that you are an effective leader you should be able to do the same with a person!).
Problem is that people automatically assume that it's a riding or horsemanship business rather than a people business and it's a bit...dry.
Buzz words are;
Guided
Pure
Insights
Mindful
Enlightenment
Personal growth
Awareness
Listening
Natural
There's a fabulous website called `Leaders by Nature' which is the kind of thing I'm aiming for but I'm going cross eyed staring at a whiteboard and need some help!!