Home Reviews What is a First Look? Mumsnet's First Look pages explained. By Rebecca Roberts | Last updated Aug 19, 2025 Our writers test and research products independently. When you buy through a link on our site we may earn a commission, but we’ll only ever publish an honest review. Find out more. First Look pages are sponsored content. They provide an early glimpse of new products, showcasing releases from both exciting new startups and well-loved brands.We give all new products a thorough once-over, checking that the features are as good as they say and that the product functions as it's supposed to. This isn't an exhaustive test of the product or how well it performs – look to our Best winners for extensive testing in real life situations – rather, our First Look features are informed previews, providing a basic overview and getting a feel for the product’s most exciting features.If you’d like your product to be featured in a First Look page, please get in touch with the team on [email protected].