Help with choosing the tagline for a baby brand please!

[doriditi]

Hi,

My name is Dora and I just wondered if you could give me some opinions about my tagline. I have been developing a baby product for just over 3 years, MEDAPTI – adapter for oral syringes to make giving medicine safe and effective (www.medapti.co.uk if you would like to see a short video of the product and more info). I am deciding on a tagline at the moment. As it is such an unknown product, I feel like I need to have some type of indication of what the product does (some suggested to have a very clear indication). Here are the options I have at the moment:

1. Medicine time: no struggles, just cuddles.

1. Safe and effective way to give medicine. No struggles, just cuddles.

1. Safe way to give medicine. No struggles, just cuddles.

1. Safe medicine time: no struggles, just cuddles.

1. Medicine time: no struggles, more cuddles.

1. Safe and effective way to give medicine. No struggles, more cuddles.

1. Safe way to give medicine. No struggles, more cuddles.

1. Safe medicine time: no struggles, more cuddles.

Which one do you like the most?? Even if you just put the Number, that would be so helpful. Thanks!

I think the first one sounds best. Some of them are too lengthy and don't just trip off the tongue imo.

5

Thanks ElsaAintAsColdAsMe

1

1 for me, too.

Shame that there is no 'Thank you' button. Thanks a lot to Everyone in advance! :-)

1 for me

1

1 for me too

1

Hi, Thank you so much for the votes. 1 seems to be the favourite! If you voted one, do you think it indicats what the product does?? Thanks!

Hi Dora, great idea.

I work in medical marketing, and as you're aiming this at a consumer market, I'd suggest that your tagline should describe what it does, so something like "Safe, simple medicine dispensing - no struggles, just cuddles"

Hth!

Sounds like a great idea! Of what you've listed, 1. But I like Bear's suggestion too. Not sure if you're allowed to rip off Mary Poppins but 'helps the medicine go down' seems to be literally what your product does...! Good luck and look forward to being able to buy one at some point.

BearFoxBear I'm glad you like the product and thanks very much for the suggestion. It's a liitle similar to the third option: 'Safe way to give medicine. No struggles, just cuddles.' Quite a lot of people like this one. It seems to be between 1 and 3.
Thanks!

1

.

Hi Kiwi32. Your post made me smile :-), yes, that would be so good to be able to use that but I'm pretty sure that would be going into trouble with copy rights. Very pleased you like my idea :-) Thanks!

5

Like Kiwi says, Medapti helps the medicine go down. Brilliant.

I like Bear's too. The word dispensing is good.

1 and Bear

BearFoxBear and those who like Bear's suggestion... 'Safe and effective medicine dispensing. No struggles, just cuddles'.?? Thanks!

I think you need to decide a few things.

1. What is the single most important thing to get across? You are trying to say one too many things - is it safe or is it easy? I think it's mostly about easy. As a parent with a baby it is difficult to get the medicine down her and definitely a struggle but doesn't feel unsafe.

1. Overall brand tone of voice. Ie

if you want to sound medical or nurturing. I think you want to be nurturing, based on 'no struggles just cuddles'.

'Safe dispensing' sounds medical and therefore jars with cuddles.

If 'safe' is to allay fears that your product is dangerous then don't say it, find a way to show it, probably through some sort of expert endorsement. You saying it doesn't convince me, as you would say that wouldn't you.

I would stick with 1.

ThinkAboutItTomorrow Thanks for your input, very useful. Main benefits about MEDAPTI are: safe (prevents from choking/protects gums, makes sure the whole dose is given), effective (helps the medicine go down/full dose is given), easy (simple operation/one hand use) - in this priority order. I definitely want to give it a nurturing tone. Helth professional recommendation is a must and this is what I want to have on the packaging but it is early days. Thanks

Ok well if it is mostly about safety lead on that but don't confuse it with the message about struggle.

So something like 'peace of mind at medicine time' might work because it sells the end benefit in a nurturing way rather than just describing it functionally.

'No struggles, more cuddles' sells a nice end benefit (& reads well, although why cuddles not snuggles as that rhymes better?) but it sounds like it emphasises the 'wrong' benefit.

Hi, Thanks again ThinkAboutItTomorrow.Strange that nobody else picked up on a confusing message because of 'struggle' part.Its definitely something to think about. I actually quite like 'Peace of mind at medicine time'...I think the tricky part is that the product will have many benefits, not just one.It will appeal to some because their babies refuse medicine and to others it will be worrying about making them choke or hurt their gums.I need to find a tagline that will appeal to all...sorry, thinking out loud here.Its good to hear different views.Thanks