The lost of companies is very odd. Arriva is the only one that seems to make sense.
The others are a gas company, a software supplier, a bike hire supplier, and an insurance company.
According to Google, Lime employs 54 people in the UK and I'm a bit baffled how a scooter and bike short term hire company that operates in only 10 places using mainly 3rd party contractors is going to help prevent mysogyny.
A big pub chain, a big employer of women like Tesco, a big urban design organisation would all have made more sense.
I fear this is just a vote grabbing sideshow and talking shop, but at least it is being talked about, so let's hope it achieves something.