For Pride month, Sky Bingo have, in their infinite wisdom, chosen to celebrate John Money, the American sexologist who mutilated 7 year old David Reimer by surgically giving him a fake vagina and forcing him to take female hormones.
John Money also forced the young David Reimer to play sex games with his brother.
The whole experience later drove David Reimer to suicide.
Is this what "Pride" is to Sky Bingo?