Disability month is nominally December - really says it all really as all mention is drowned out in tinsel and Santas.
Commerce loves an ‘event’ to market so every possible juncture there is one: Christmas, Valentines, Easter, Pride, summer holidays, back to school, Halloween, Christmas.
it was an enormous stroke of luck that Pride happens to fall during a gap in the market and business rushed in, rubbing their hands and eyeing the cash gleefully.
if they could decently market Black history month, they would.