Really interesting. Thank you.
We still have male-dominated industries not interested in dealing with the fact that women influence 80% of all consumer decisions.
We all know women are the majority drivers for everyday consumer issues.
Food.
Utility contracts.
Spas.
Clothing.
Leisure activities.
When MN women say they'll boycott certain products, MRAs and TRAs sneer and mock, but boycotts do work. A huge part of change in the South African government years ago was everyday women boycotting SA products.
Companies/industries are fools to ignore women really.
GAP. Mothercare. Debenhams. Starbucks.
Car companies. Insurance companies etc should (should) take note.