It's £109! For a canvas beach bag. White on the outside so it will show dirt easily, although it's reversible so the colourful pattern could be on the outside instead. Not that they've bothered to show a photo of that. Most bizarre.
But where does it say it's related to Pride or Stonewall? Apart from the word 'Pride' in the name there's no mention of it on the page. And that blog post is from last year.
A lot of people are now against corporate 'rainbow washing' but it looks like a lot of companies haven't cottoned on to that. As for M&S, never mind the changing rooms, does anyone remember the LBGT sandwich a few years ago? Lettuce, Bacon, Guacamole and Tomato.