Please, if this gets you using Bannatyne's tell them why. Tell who you are leaving why and tell whoever you go to.
The fact is that many companies will go for whatever makes the most money. So knowing they will lose or gain on this will affect decisions. The people pushing this are getting companies backing them because they are so vocal. They are a tiny minority with an unjustified reach because of this. We need to balance and then tip the scale. (Sorry about the mixed metaphors- it's late!)