I don't see what Bodyform's agenda could be
Their findings will hardly influence the number of sanitary products required
Maybe their agenda is an interest in girls, women and their periods. Things a lot of people don't seem to give a shit about
I think Bodyform's agenda is to increase Bodyform's share of the market.
I am uncomfortable about the tone of the website. I've said this before but who exactly, certainly in the UK, Europe, US etc is perpetuating this idea of period shame?
The quotes below are from the article about how to talk to your daughter.
Finding ways to talk about it in an open and confident manner will make all the difference to her experience of menstruation. But how can you introduce the subject and get over the awkwardness that surrounds a young girl’s first period?
Myth, shame and embarrassment often mean periods go undiscussed in the family home
Personally any woman who is a mother has had periods, has had sex, has given birth- so the notion that talking to your own daughter about her periods should be this difficult is a nonsense. If it is, that isn't due to some unspecified patriarchal constraint but due to a grown- up woman failing to behave like a grown-up.
I think the tone of the Bodyform website , far from being helpful in breaking taboos is setting taboos up as if they are unavoidable but caring, sharing Bodyform can make them a tiny bit less awful.
It's at one with the "a man might hear the rustle of a sanitary towel wrapper" mindset- well so what if he does?