I was working at our school fete and the little prizes for a ball game were key rings to hang on their school bag. Mostly little alien things with goggly eyes in a variety of colours.
When they won, I let the children pick which colour they want by holding up three or four in my hand and saying pick one.
The girls hardly ever (about 1 time of of 10) picked a pink one if offered and more. Boys than girls (about 3 or 4 out of ten) did pick the pink one when offered.
I found it fascinating and thought I would share!
Where do toyshops do their research? Or is it some sort of subliminal conditioning that's not working when girls are given a choice. Why are we pushing pink on them at all?