marketing genius or patronising nonsense

[Flingingmelon]

Wondering what people think of this.

http://www.whowhatwear.co.uk/uber-kittens-vogue-office-grace-coddington?utmsource=feedburner&utmmmedium=feed&utmcampaign=Feed%3A+WhoWhatWear+%28WhoWhatWear.com%29

Don't get me wrong, I love a cute kitty just as much as the next person, but if Uber want to improve their rep with women, wouldn't they be better working on the safety of their service?

Or presuming their service is perfectly safe (I've no reason to presume it's not) can we talk about this in a sensible manner and not be fobbed off with kittens?

Or am I being over sensitive?

Sorry. I can't make a constructive comment- my brain has been turned to mush by kittens..........

You know, that must have been exactly what Grace Coddington said!

Uber do not CRB check their drivers, there are no actual controls and there have been several attacks by Uber drivers. But kittehs are obviously so much more important than safety.