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Feminism: Sex and gender discussions

Interesting Ad showing sexist stereotypes in the workplace

4 replies

CaptChaosGlitteryBaubles · 10/12/2013 22:29

I found the 'dedicated' 'selfish' comparison particularly interesting, especially given the, 'you work lots of hours, how does your DS cope' comments I get, when my DH now works in the same bloody place and doesn't get a single comment about it.

OP posts:
NiceTabard · 10/12/2013 22:46

It was quite good. I liked the neat/vain one.

The tagline - Don't let labels hold you back - be strong and shine is all well and good but puts the onus on women to ignore what gets chucked at them rather than the people doing the labelling to change / society to change. And of course it's an advert for having lovely shiny hair - hence be strong and shine - which kind of sits a bit uneasily with the labels they point to around appearance.

CaptChaosGlitteryBaubles · 10/12/2013 22:59

I agree about the 'have nice shiny hair and don't listen to what people say, and all shall be well' message. I just quite liked that they bothered to make the comparisons in the first place Smile

OP posts:
NiceTabard · 10/12/2013 23:48

Yes I agree they didn't need to bother with it in the first place, and it was well done/well made I thought.

Many of the comments were predictable but there's no surprise there!

LaFataTurchina · 15/12/2013 18:21

I liked it. The overall message about the comparisons was great. I don't mind the bit about shiny hair - it's for shampoo after all.

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