I bought it for its supposed headlice repelling qualities. It says "For Pretty Princesses"
on it, and there is a picture of a girl with pink hair and a tiara on the bottle. I looked on the shelf next to it to see if there was a version "For Schoolboys and Schoolgirls", but there wasn't.
This sort of thing irritates me beyond belief. The pink princessification of everything. Even nits have to be pink these days. Who thought it was necessary to add that picture and wording to the bottle? Insane.