Breast cancer campaign - sexist?

[Bloodybridget]

I was just looking at Third Sector magazine at work and saw a feature about CoppaFeel . What do you think about "Boob hijack"? While I can understand wanting to attract the attention of young women and encourage them to be aware of how their breasts look and feel, this feels to me like yet another way of saying that women's bodies are everyone's property, to be grabbed and gazed at and commented on. Does the end justify the means?

Since prostate cancer kills more men than breast cancer kills females I take it you are going to launch a campaign to reduce the amount of funding for breast cancer research, detection and treatment to match that of men.