I think this might have be the worse advert I've seen for a good long while

[PenguinArmy]

Worse bit is, I can imagine plenty of people praising it for it's obvious style.

yep not nice.

DH is boycotting them now.

Yes funnily enough, the sight of a beautiful model doesn't want to make me rush out and buy a burger....

they will claim they are being ironic, mark my words.

I've never heard of them, are they American? It is really awful... do they have the equivalent of the ASA over there?

their other adverts are in a similar vein. has also come out while I've been here but I get the impression scantily clad ladies are a reoccurring theme

Isn't it taking the piss out of itself?

Quite spectacularly vulgar.

"It's just the way it is".
A very enlightened message, even for burger sellers

Yes HaughtyChuckle, in the same way that Nuts is taking the piss out of itself.

In other words, it's pretending to be post feminist irony.

When actually, it's just good old fashioned sexism, but we're all supposed to laugh knowingly now, because after all, technically we have equal pay.

What the hell ....

Yeah, because what makes me want to stuff my face is seeing a bunch of 15 year old models whose biggest meal this week is a nosefull of cocaine.

Great bit of marketing.

thats awful.

It's good old fashioned sexism, but they've probably done their research and realised the majority of their target customers are sexist pigs. And sex sells.

Yes HaughtyChuckle, in the same way that Nuts is taking the piss out of itself.

I didnt realise Nuts was meant to be irny, just a general lads mag

Oh when it first started it was all post new man, post feminist, post common sense post integrity post honesty all ironic.

Now of course, it doesn't need to pretend to be post anything, it's just sexist shite and it's proud to be so.

But it started out pretending, just like all this tired sexist shit does.

Oh. My. God.
Fuck right off with that you misogynist gits. Quite good in a way because I can't eat burgers (wheat intolerant) but now - I don't care!