Bright pink in Applaws cat food

[Thisoldheartofmine]

Has anyone else found this ? I'm sure it's not harmful but our cat now won't eat it - again not unusual in cats I know!
Never seen it before. I've just messaged Applaws.

Is it to indicate it's not for human consumption?

That doesn't look right at all to me.

I eat tomatoes and beetroot and peppers, so the colour wouldn't deter me, but I'm with your cat on this one.

I have never seen that? Is it a new flavour with beetroot or similar?