programmes such as Paris Hiltons New British Best Friend, and pay loads of celebrites huge amounts of money togo on the ice skating thing or I'm a celebrity.
They are also reduing The Bill to one episode a week - I will admit to a soft spot for Smithy!. Apparently advertisers aren't coughing up as much!
I do wonder if having 4 ITV channels is too much for them? I rarely watch ITV now, apart fromt eh BIll, and Midsomer Murders!