I watched this when it first came out and loved it. Can see it's back on Wed and for some reason I felt uncomfortable seeing the woman cry, her body beamed onto a high street with Gok shouting 'we have boobs on the high street' or similar. Then the fake tan towel shot and the cat walk. It just seems a bit old hat and playing into the stereotyping of women as objects. Having said that I'm not sure if he includes a wide diverse selection of people etc using the same formula but all I could see on the trailer were women.. However I'll reserve judgement until I've seen it. Has anyone else seen the trailer?