Absolutely gutted. Best VoD scene ever:
Alice: You know that stuff that they're selling now at the local shop?
Geraldine Granger: Which stuff?
Alice: I Can't Believe It's Not Butter.
Geraldine Granger: Oh, yeah.
Alice: Well, you know, I can't believe it's not butter.
Geraldine Granger: Yeah, well, I believe that is the idea, yeah.
Alice: Then yesterday I went to Kirkenden and I bought this other stuff, like a sort of home brand, you know.
Geraldine Granger: Yes?
Alice: And, you know, I can't believe it's not I Can't Believe It's Not Butter.
Geraldine Granger: Mmmm?
[pause]
Geraldine Granger: I'm losing you now.
Alice: Oh, right. Well, you know I Can't Believe It's Not Butter?
Geraldine Granger: Yeah, yeah, yeah, you think it is butter.
Alice: No, no. I mean, you know the stuff that I can't believe is not butter is called I Can't Believe It's Not Butter?
Geraldine Granger: Probably, yeah, yeah.
Alice: Well, I can't believe the stuff that is not I Can't Believe It's Not Butter is not I Can't Believe It's Not Butter. And I can't believe that both I Can't Believe It's Not Butter and the stuff that I can't believe is not I Can't Believe It's Not Butter are both, in fact, not butter. And I believe... they both might be butter... in a cunning disguise. And, in fact, there's a lot more butter around than we all thought there was.