That Asda bread advert with Victoria Wood!

[Beauregard]

Why?

It's a long shot but maybe it's a pun on the surname 'Wood', i.e Asda's bread tastes like sawdust?

slightly more entertaining than people patting their bottoms?

Let's be honest, ASda shoppers were always more likely to be scratching their bottoms.

Apparently it's because ASDA don't want to imply that they are cheap anymore and are going for the good value image