iti energy orangutan advert

[Germgirl]

What's that all about then? Sad looking orangutan wandering round a city. I just don't get it at all. Am I meant to? Or is it just random?

I don't get it either, despite working in advertising....

I have wondered about this since the orang utan appeared on their billboards - I drive past one every day and still can't work out why they've included the animal in the ads . Are they going to fight those meerkats for winner of the cute animal award, I wonder?

orangutan even

It's very strange. I couldn't work out was it was for and at the end of the advert I was really none the wiser why they thought an orangutan helped their message.

She (I'm assuming it's a she, don't know why) looks so sad she's being left out of the lovely exciting city life & she's all maudlin about it. It makes me sad! And it doesn't make me want to switch to iti energy in any way.
Glad it's not just me who finds it confusing though