Just like they have in the USA! Unlimited streaming of 15,000 films and TV episodes, apparently. They mention 'Dexter' and 'The Walking Dead' but don't give a list. This will be a real rival to Netflix, I think. Plus of course you'll get free delivery on all Amazon physical items. Oh and one kindle book to borrow free a month (whoop-de-do! - one!).
If you sign up in the next few days you get it at £49 for a year, after that it goes up to £79.
I had a free trial of Prime over Xmas, but didn't sign up as I didn't think it worth it just for the deliveries and borrowing 1 kindle book per month, not when I knew what US customers got. However now I think I might go for it.
I hate to advertise Amazon but I am pathetically excited about this!