DS is almost 2 and from the day I found out I was pregnant, I've really struggled to find decent, brightly colored, classic designs without something ridiculous written on. When I gave birth to a boy, it made my shopping even more difficult with an endless sea of beige and pastel blue mulch.
I'm designing a unisex range with a view to starting an online business and wondered what influences other parents in their buying decisions. Is it merely price, or other factors such as design, durability, ethics etc?