It shouldn't be, should it? It should be overpriced, badly fitting tacky tat.
But it isn't. They are slightly on the small size but the range of sizes is so good it doesn't matter. Just make sure you try on. They are pretty. They are STRONG - much under-rated in other cheap bra retailers like Peacocks. And they are very supportive.
Well done Katie Price. They are excellent value for money!