I have seen the catalogue and it's nice stuff but soooo expensive. It's not that cutting edge either really.
I guess it's ok for timeless classics but why buy from Boden when places like Uniqlo are so much cheaper and more trendy aswell as selling the timeless classics.
The kids stuff is quite cute esp the applique tee shirts and slouchy cords but again- very expensive considering they last for a year max.
It just seems that it is a uniform for yummy mummies.
I don't hate it I just think it has become a bit of a cliche. If you wear Boden then you are a good mum kind of thing.
Why Boden then?