Need Mums opinion concerning an online shop for kids?

[mumaila]

Dear Mums, I am planning to have an online shop for kids? fashion. I would be grateful if you could spare some of your precious time to answer few questions below. It will be very helpful and much appreciated.

Which brands do you generally buy?

What is the most important criteria, when buying children`s underwear?

1. Material
2. Durability
3. Design

How much do you normally spend on children`s underwear?

Yours faithfully

Mumaila

Usually buy Next, M&S, Tesco, Pumpkin Patch.

What really irritates me about dd's Next knickers is that the elastic is feeble and they slip down. I generally buy white or strong colours as pastels fade to grubby. Another consideration is age appropriate images. For instance why do Tesco sell Thomas the Tank engine pants for 6 year olds? Or Hannah Montana for 3 yr old dd?

I wouldn't pay more than £1 for a pair of pants/knickers & often buy in the sales for less.