Any London MNers checked out GIVe yet?

[CHOOGIRL]

So George Davies (Next, Peruna, George at Asda) has been doing the PR rounds this week about his new venture. I'm not sure what to expect as I am not a fan of his other projects but GIVe sounds good in theory. Aiming at women who appreciate cut, quality and fabric as opposed to price only. On site tailor, etc. Can anyone tell me whether it's worth a visit. I'm away on business so can't get to Regent Street to check out for myself.

Is is a new shop?

I agree re: his other projects. Saw a feature on GIVe and some of the stuiff seemed OK. I also saw that they have a shop in Meadowhall in Sheffield, so may have a look there. The designs I saw weren't bad. Better than the trashy look dominating everywhere at the moment.

Have found the website I like a couple of the dresses.

The skirts have that all too familiar Per Una look... but some of the other things look ok and often things look better in the shop so will defnitely be going to Regent St to check it out.

they are opening one in Kingston- in the market place, next to Lush.