You need to decide what you need.
I have good skin and put it down to using sun screen 365 days year for last 15 years. I have no wrinkles at all except for a few tiny ones corner of my eyes- Clinique ladies thought i was 10+years younger than I am.
I use a cheap cleanser-L'oreal- or if feeling flush then it's Clinique or REN ( no nasty preservatives.)
I used to have eczema so keep away from highly perfumed stuff- so can't use Lancome, though have in past.
L'Oreal is owned by Lancome, but there are only about 3 major cosmetic giants anyway and all the big names belong to the same companies- doesn't mean the products are the same though.
I always use a good moisturiser- currently Clinique Youth Surge, having swapped from Super Defence SPF 25. I then use City Block SPF40, then my foundation ( Clinique).
At night time I use REN Frankincense repair cream (£40 but fab).
I think you are too young for major anti aging- you need a simple cleanse and moisturise routine, don't waste money on toner- cotton woll and warm water works just as well.
Most important thing EVER is to use sun screen. Sun causes sagging, age spots and wrinkles.