Has anyone tried FatFace personal styling sessions in store?

[MyrtlethePurpleTurtle]

I see that for the last few months Fatface have been trialling one hour personal styling sessions in some of its stores. Has anyone used it and, if so, how did you find it?

Many thanks!

https://www.fatface.com/styling

retailtimes.co.uk/fatface-launches-in-store-personal-styling-service-as-part-of-wider-customer-experience-investment/

Good lord, they must be desperate. Fair enough getting a stylist at John Lewis where there are loads of different brands and styles to choose from, but Fat Face?!! What are they going to style you for, working from home? Walking the dog?!

Not sure there is much to style at Fatface. It's all so frumpy yet overpriced. I say that as someone who loved their denims and lots of their other clothes but that was years ago.

😄

‘Style’ is doing a lot of heavy lifting there.

<shrug> I like Fat Face, and would try an appointment with a stylist if my local store did it.

They should bring back their kids range!

Agreed. I am also often complimented when wearing some of their clothing. I'm ok to be frunpy if it gets me compliments.

Fair enough each to their own. But what is a personal stylist going to do at Fatface. They don't have a huge range, so why not grab and try on a few things, maybe ask the shop assistant for their opinion or recommendation if unsure.

Got one for my mum and she absolutely loved it. She always moans that nothing suits her so I thought this would be a great way to maybe stop her moaning for a while and it did work.

I like the trousers and jeans, the long length usually fit me well, our store isn't very big though and I have to order the long length online to pick up so they wouldn't have my size in stock to style me.

What’s wrong with Fat Face?

The ones near us are always absolutely rammed so they must be doing something right 🤷‍♀️

Thank you for passing on your mother’s feedback x

Two of my favourite dresses are from FF but it’s mostly not my style and it’s getting shockingly expensive. I’m not sure how much use a styling session would be there; doubt it would be any more use than just trying some stuff on alone.

I think it would be pointless. I would possibly visit a department store stylist where they can collect a range of brands but what are they going to do in Fatface, ‘here’s a dress, there’s a bag oh and some tights’!

I actually think this is really clever - exactly because of the negativity some posters are talking about.

Even amongst people who love FatFace, I really doubt it's seen as high fashion or super stylish. I bet it's seen more as nice, comfy, pretty, soft, safe (in a good way), dependable, and similar connotations like that, etc.

So by offering by these sessions, I would bet they're trying to tap into an audience that would feel intimidated by a similar session at John Lewis (which, even though not high fashion itself, has lots of mid-to-higher priced brands and can feel out of people's comfort zone). FatFace is literally a 'comfort zone' for some people, I would bet.

I don't know if they'll necessarily get new customers in, but I think I can see them enticing current / lapsed / occasional customers in to get a session, and those people will end up spending more as a result. (And getting current customer to spend / buy more is always an easier marketing strategy than trying to get first-time customers in).