I meant overlooked in the fashion media these days - magazines/websites etc, plus I see little mention of it in any Instagram feeds I follow. I do realise that the MN S&B section (while not homogeneous) is probably not entirely representative of what we all wear!!
In terms of their customer base, I'd probably put it alongside MaxMara & another couple of brands that had their heyday of being "in" in the 80s/90s (though even then, quietly). But obviously they're still successful enough & have enough loyal customers to keep bricks-&-mortar stores as well as a website, because they do lovely classic (but still contemporary) clothing.
I came across an article on the vintage labels to collect now, & was very amused by the fact that they were raving about 80s/90s Escada, Gina Bacconi, Windsmoor etc. Back then I thought they were either tacky or what my granny wore. No mention of the labels I coveted back then, like Romeo Gigli, Rifat Ozbek or early Dries van Noten! The romantic quirky designers - alongside the purveyors of simplicity like Calvin Klein, Joseph etc (where I could always find lots of black!) - were what I was drawn to, alongside vintage from the 30s-70s. Not so different to now, really ...
The good thing though about Joseph being under-the-radar is that it's generally not snapped up instantly or overpriced on eBay/Vinted etc! I'll leave it to the 20/30-somethings to fight over Escada ...