I think this is really good advice. I bought a pair of Citizens of Humanity wide leg slouchy jeans back in April which were ££ but I absolutely love them and have worn them loads. But if you hate jeans that’s no use to you!
Things I prioritise investment-wise tend to be more autumn/winter purchases, because I live in Scotland and I’m never sure summer things will be worn. This summer I’ve bought a couple of basic tees and a white embroidered blouse. I tend to spend bigger on knitwear (higher end high street, like Cos and Arket), jeans (usually Levi’s and Abercrombie), and coats. I wear mostly trainers, generally Adidas, and am happy to pay full price for those. I’m a lecturer in a creative subject, so I don’t need formal work clothes, and go out to casual places so don’t need fancy dresses or “going out tops”.
Beauty-wise I buy higher end face makeup (Lisa Eldridge foundation, Chanel skin tint, Fenty powder, Rhode blush/bronzer) but always “drugstore” mascara. Skincare is mainly Cerave and Inkey List. Things like body lotion, shampoo, gradual tan I just pick up off the shelf in Boots. I collect perfume so shell out big on that as well as asking for it for birthday/Christmas.
How would that list look for you and your lifestyle? I’d gladly drop £100 on a bottle of fragrance but I have friends who would rather buy 20 items from Primark with that money, or a really posh face cream.