Thankfully I've avoided their marketing so remain unaffected! And surely it depends on your colouring as to how awful you find the colours? I'm strawberry blonde so am drained by beige/cream/grey. But the right greens, blues, rusts, pinks, reds are great, plus navy & sometimes black with the right make-up.
In this particular style, the green is far too sludgy for me - but it would look good on someone with very dark colouring or a strong auburn hair colour.