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Sali Hughes Revolution Beauty Collaboration Ended - Why ?

8 replies

deeahgwitch · 17/11/2025 10:04

Just wondering why the collaboration between Sali Hughes and Revolution Skincare ended.
i thought the products were very well received.

OP posts:
justabigdisco · 17/11/2025 10:05

Following as I’m interested too but don’t know the answer!

NewCushions · 17/11/2025 11:42

So odd, I was JUST thinking about these products today.

I don't know why they ended it but as someone inclined to like the products, my guess is becuase they just didn't appeal enough to me to buy them when I could spend more for slightly better ones. While people who were looking at cheaper products probably wanted to go for brands that are either MUCH cheaper or that were much more established?

OvernightBloats · 17/11/2025 11:49

Sali Hughes isn't that well known. Guardian readers will know her, but outside of this, I doubt that her name on beauty products would create that much interest.

The bottom line must be sales. The products are half price on the Revolution website which is a bargain!

PollyIndia · 17/11/2025 13:40

She has her own brand doesn't she now? Rum? I only half follow so I might have that wrong, but maybe a conflict of interest

MabelMoo23 · 18/11/2025 20:42

I wonder if it’s because she’s now got her own brand Rum mascara and has put all her finances into Rum.

Ive not tried it, but people do rave about it

mdinbc · 18/11/2025 21:01

The company and brand was having some difficulty, a deal for a buyer fell through in August, and the company is now trying to reorganize and restructure. I assume whatever deal they had with Sali was too expensive for them?

She has subsequently started her own company with a few others, RUM. It seems all they have so far is mascara, but I'm sure there will be more to come.

PedantsOfDestiny · 18/11/2025 21:22

Oh, I like the cleansing gel. Time to stock up!

LemograssLollipop · 20/11/2025 09:42

Home Bargains were selling her serum and exfoliating toner for £1.99.... I'm Giving them a go.

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