I generally assume that Insta ads are always scams.
Also, the locket on the Insta ad is much nicer than anything I can see on the website.
But it's such a cute idea - my daughters would love a little glass locket filled with little trinkets to symbolise stuff they care about. I'm so tempted to risk it. Arrgh, this is how they get you!
What do you reckon? Scam?