Long story short, I tried to bleach my hair myself, it's gone orange, I feel I've damaged it, not sure where to go from here.
All the details of what I've done:
I've been blonde for years, my last appointment I had a full head of foils with I think she said a 'root melt' to help it blend with my roots as it grows.
I saw an ad for a company called The Shade (I'm in Australia), where you chat to online colourist and they send you all the products you need and detailed instructions. This really appealed to me as I'm extreme time poor and finding a spare 4 hours to sit in a salon is really hard. I was happy to have an all over colour rather than foils.
The colourist recommended a bleach wash at 27% vol, followed by a 10.1 colour at 20% volume. After the bleach wash my roots were very orange, but I trusted the process and continued with my colour. The results were a very strawberry blonde, quite a significant ginger tinge towards the roots.
I sent a photo to the colourist and she recommended bleaching again, suggesting I hadn't left it long enough and I should be looking for a very pale yellow. I did this and it was still orange (I'm assuming I didn't leave it long enough again?)
I then put a 8A temporary colour over it which just made it a darker orange but more muted which was OK.
I bought a Fanola blue shampoo to try and get rid of the orange, which seems to have lightened the orange again.
So my question is, where to go from here? I'd love to try and bleach again and leave it much longer this time (is that actually what I need to do, is this the reason it's orange?) but obviously I've now bleached twice in the space of a week, so how long should I leave it before doing it again so I don't completely ruin my hair? Or have I completely messed it up at this point? I'm aiming for a cool toned level 10 but would be happy if I can get to a level 9. I believe my midlength-ends are already a 10 and it's the few inches regrowth at the roots which is the problem. I think my natural hair colour is a 6 or 7.