Best blonde hair dye

[LouiseTopaz]

I've been using Nice 'n Easy hair dye in shade SB1 for years, but lately, it doesn't seem to be as good it washes out really quickly. I've also tried eSalon and Josh Wood Colour, but I wasn't impressed with either. Does anyone have any recommendations?

I’m the same and no matter what I try I always end up going back to Nice n easy! Would love to know if there’s anything better. I like mine to be quite ash.