Mac cosmetics don't want MUMS to buy their stuff apprently

[FluffyMummy123]

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I know what we do.

We drop the words 'Mac' into every thread we can. Then Cod....you contact them again suggesting they do a search under 'Mac' and they will see that really, they need us

I find all this "oh we only target this particular section of the market" stuff really funny, cos you know most of the name brands are owned by a couple of companies, estee lauder and l'oreal. Even ones you think of as being independent, like Body Shop or Kiehls.

more here

COD quick hijack! Are you still looking for testers? I don't have CAT but any chance you could email me instead pretty please bumperlicious . mn @ hotmail . co .uk. Thank you!

no am very ok for testers atm as there was not a good response to the call in for the week afetr next, so have about 10 on stand by

Oh ok

adn a bump for the lunchtime posse

WTF?

What's so good about MAC anyway?

Did they say "mums" or 'Mumsnetters"???

when asked if they wanted to market to mums they said no.

How odd. I have to say my local MAC is always a delight to shop in. I'm obviously not, erm, a twenty-something and they're always friendly. Perhaps they just crease up when I've left the shop.

how dare they my make up bag is mostly mac

does anyone have any alternatives who does want moms to wear there make-up?? no-one say Avon I have to draw the line somewhere

its the pr co.

i like MAC brushes, but thinks NARS do the best range of blushers and eyeliners

anyhoo, i did buy about 9 billion of their spice lipliners in the mid 1990's

lulumama made me

You probably spoke to someone of about 22 who thinks 'mother' is a word which goes with support stockings and slippers.

yes thats what i think too.

sounds like someone young and terribly trendy who is going to have a terrible shock in about ten years..

They want to market to people like Amy Winehouse who use at least 10 eyeliners and a day. But keep using them ladies as MAC do give lots of money to AIDS charities.

I wonder what percentage of the adult female population are mothers?

Yes one bad PR does not a bad apple make.

Or something.

so kate moss, sadie frost, gwynnie, anna friel,mylene klass all mac using mumsy frumps

damn i need to bit a bitty lipglass on now

omg, have used mac for ages but have to confess a changing allegience to other friendlier counters where I don't have to fight throught 50 x 12 year olds having eye shadow over-applied in a 'makeover'
Well , i spend shed loads of money on beauty products and do have an addiction to mac lipstick twig colour and their eye shadows.
hhhrumph
shall have to spend ooodles of cash at Laura Mercier and By Terry in SpaceNK which is very relaxing

The thing is I'm not sure I would really covet a brand that was marketed to mums

Makes me think of iceland or washing powder or anything that advertises while This Morning is on.

It doesn't mean that they don't want mums to buy the stuff - it's about the image they present etc.

(I'm thinking of brand identity of No 7 or Almay as opposed to MAC or similar)

mac is naff

They know we will all be flocking to buy it partly because it is cool and young and mossy etc use it.

words of truth in that, doggie