What's the target demographic of Blakely?

[47minutesdown]

Keep seeing hoodie etc on my socials, and really like them, but am not sure if they're aimed at teenagers (see White Fox ,or Hype a few years ago!)

I'm in my 40s. Would I get side-eye and sniggers from the youth?!

I think they're fine except for the over use of the brand name.

I've bought stuff from there at the request of my DS (late teens/early 20s) but no idea what other stuff they sell .

I’m 45 and really want a hoody!

I don't know but I'm 32 and really want one. My sister has one and she's 28. I feel like they're aimed towards teens but maybe not!

I'm pushing 40 and have half a dozen of the Isobel hoodies and jumpers. Love them. They're really soft and stay soft even after numerous washes!

Oooh I could have written this post! I’ve been seeing them all over my SM and was going to get an Isabel hoodie for Christmas as they look really lovely and well made. I had the exact same concerns as the OP as in who are they aimed at and would I be laughed at for wearing. I asked DD (18) about the brand, who has numerous White Fox hoodies, and she’d never heard of them. She didn’t think I’d look ridiculous wearing one. So I kind of get the impression that their demographic is slightly older than White Fox at least.

I’m 50 btw so the oldest so far! 😬

Ooh, might go for it then!

I know this is an old thread but did anyone get one? What is the quality like? I am thinking about getting one for my son's girlfriend who I am guessing is a small size 10 and five foot 2 so not sure whether to get a small or extra small. Any advice from experienced wearers welcome!