Not a very seasonal style question, but I've online shopped for a couple of Marks and Spencer cashmere things, a jumper and a cardigan, needed for a trip abroad.
My first thoughts on removing the packaging were, is this really cashmere? They look and feel thin and scratchy. Not like the much older cashmere pieces I've still got from M&S years ago.
I also used to buy one cashmere piece from Brora per year, in the sales.
I online shopped for a cardigan in their post Christmas sale. I have the cardigan in the same style already, from years ago and was looking forward to having it in another colour. In a direct comparison, the old cardigan was soft, the new one just seemed thinner and coarser (it went back).