If you're willing to compromise on colour slightly then Woolovers have options around the £50 mark that are either cotton/silk mix or wool/cashmere mix.
They do also have a bright pink but its not available in v-neck, only crew neck.
One thing I would say, is the model photos of the Hush one are very styled up; rolled up sleeves, larger size, tucked in. Try not to be fooled by that, it's pretty much just a standard non-fitted v-neck cardi that you could buy in a lot of places.