Best moisturiser for older skin?!

[Ishacoco]

I'm 40 and have dry skin. I'm looking for a mid-range, nourishing face cream - any suggestions? I feel like I always see adverts for some and then promptly forget what they are!

Frankly they are all much of a muchness. I get whatever's on sale. Can't say I notice much difference between one product's anti aging properties and another.
Keep out of the sun and make sure it has a good spf.

If you watch Dr. Emma on The Bad Skin Clinic, she recommends a vitamin serum for the face, combined uva & uvb Sun protection cream and then moisturiser cream.

I am late 40s, have dry skin but still prone to spots if I use the wrong product. So need anti aging and sensitive. I've found Bodyshop Oils of Life best so far.

Nivea Q10 is good. One I buy over and over. Always good offers on, too. I think a decent moisturiser and spf50 should help.

La Roche Posay baume or tolerein one both from boots

Ive been using nivea since i was 12, like my mum did. I have very young looking skin. The massage helps. Salli hughes tested nivea soft against eve lom and nivea was better hands down. I pop a vit c serum underneath from superdrug.