What am I doing wrong? I either use conditioner or a mask every time I wash it, I let it soak for a few minutes every time when I'm washing my body and face, I try to go for the ends. I usually let it air dry and then brush it, could that be the problem? Earlier today I washed it and put a mask on and it's the worst it has ever been in a while! It's like straw and fluffy. What is the problem here? My hair is very thick and curly shoulder length. Please help!