Trying to get a dress and shoes for DD2 from Boden. They only appeared in the newest catalogue a few weeks ago (chrIstmassy stuff) but sold out in almost all sizes and colours. Now, either every other child in Britain is going to be wearing these at christmas, or they seriously under-stocked in the first place. It's not like they have been in the catalogue all season. I phoned and asked if any more would be coming in, and told no. Really annoyed because I don't want satin, sequinned monstrosities that will never be worn again and these were the only decent party-type dresses I have seen. The shoes went well, too and I loved the colours.
But, it seems, so did everyone else.
Why do Boden always under-stock?